- WHITE PAPERS
The National Restaurant Association announced that its Kids LiveWell initiative has grown to 42,000 restaurant locations nationwide. The program has added 1,000 restaurants since late July.
Kids LiveWell now counts more than 145 restaurant brands as participants, including new national companies Cosi, Jamba Juice and Rainforest Café. Also recently added were Ovation Brands' Country Buffet, HomeTown Buffet and Old Country Buffet, as well as other regional chains and independents.
The program initially launched in July 2011. Its objective is to provide a growing selection of healthful children's menu choices, according to a company news release.
"As healthful kids' meals are a top trend for restaurant menus, we are excited to see that the Kids LiveWell program continues to grow across the country," said Dawn Sweeney, president and CEO of the NRA. "The restaurant industry is passionate about expanding the variety of nutritious options available for children when dining out, and chefs have shown their ingenuity in creating healthful meals that their youngest patrons will enjoy."
The NRA has also partnered with national foodservice companies to expand the reach of the Kids LiveWell program, including the Kellogg Company, Kraft Foods, McCormick For Chefs, PepsiCo and Sysco.