Krispy Kreme grocery line adds seasonal fruit pies

April 25, 2012

For a limited time only, Krispy Kreme is introducing two summer fruit flavors into a new line of seasonal glazed pies at participating mass merchants, grocery and convenience stores.

The new Glazed Lemon Pie is available this month, while the new Glazed Peach Pie debuts in June. They'll both be available while supplies last.

"We are committed to adding new and exciting treats to our packaged product line," said Mark LaBrecque, Krispy Kreme's senior Director - U.S. Marketing Activation. "The Glazed Lemon and Peach pies are the first of a new line of seasonal flavors we are excited to share with fans of our popular chocolate, apple and cherry- filled pies."

Krispy Kreme's signature Original Glazed, Iced, Kreme filling, and cake doughnuts, as well as a variety of honeybuns, mini-crullers, fruit pies, and other snack-sized doughnuts are available at more than 10,000 grocery, convenience and mass merchant stores in the U.S.

The New Glazed Lemon Pie includes a sweet lemon Kreme filling in a pie crust coated with Krispy Kreme's Original Glaze. Suggested retail price is $1.09

The New Glazed Peach Pie includes peach filling in a glazed crust. Suggested retail price is also $1.09.

Krispy Kreme boxed pies are sold in individual snack packs. They are not available for purchase at Krispy Kreme shops.

Read more about food and beverage launches.

Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Operations Management

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