Krispy Kreme unveils gingerbread doughnut for holiday lineup

Nov. 27, 2012

Krispy Kreme has launched its limited-time holiday offerings, including a new gingerbread cake doughnut. The traditional cake doughnut is flavored with ginger and other holiday spices and drizzled with cream cheese icing.

The lineup also includes the snowman doughnut, shaped like a snowman and covered with white icing and a red icing scarf; holiday sprinkles, a chocolate iced doughnut covered in red and green sprinkles; and red velvet cake doughnuts, a chocolate cake doughnut topped with cream cheese icing and red velvet cake crumbles. They are available through Dec. 30 at participating U.S. and Canadian locations.

Krispy Kreme is also featuring new holiday beverages, available hot and iced, including:

  • Gingerbread Latte: Gingerbread flavored espresso drink topped with whipped cream.
  • Red Velvet Latte: Red velvet cake flavored espresso drink topped with whipped cream, and a sprinkle of red sanded sugar.

Krispy Kreme is also offering holiday promotions. Customers who purchase a dozen doughnuts will receive a dozen holiday gift tags with coupons good for free doughnuts and coffee. Coupons are available at participating locations while supplies last.

Also, commemorative Krispy Kreme wall calendars are available and are filled with more than $90 worth of bonus coupons for Krispy Kreme treats for $5.

Read more about food and beverage innovations.

Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion

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