Long John Silver's adds Ciabatta sandwich option

 
Sept. 5, 2013

Long John Silver's has launched the Ciabatta Jack Sandwich; an artisan sandwich served on warmed Ciabatta bread with either batter-dipped fish or chicken.

To celebrate the first month of the Ciabatta Jack sandwiches, Long John Silver's is encouraging customers to celebrate International Talk Like A Pirate Day Sept. 19. Customers who visit the restaurant that day can earn a free piece of the batter-dipped white fish for giving their best pirate imitation.

"Finding a truly memorable fish sandwich is tough to do," said Long John Silver's chief marketing officer, Charles St. Clair. "We are leaving the tired buns and square fish for the competition and offering our customers delicious batter-dipped fish on warm Italian Ciabatta bread."

The Ciabatta Jack Sandwiches combine warm Italian Ciabatta bread, melted Monterey Jack cheese, Romaine lettuce blend and the choice of Zesty Tartar or Baja sauce. For a limited time only, the Ciabatta Jack Sandwich will be offered to customers for $1.99. The sandwich will also be available as a combo with a choice of one side and a 20 oz. drink.

"We believe that high quality shouldn't come at a high price," said St. Clair. "Ciabatta Jack sandwiches offer the artisan bread customers crave and the Long John Silver's taste they love, all at an irresistible price."

Long John Silver's will announce the Ciabatta Jack Fish sandwich and the Ciabatta Jack Chicken sandwich through a national advertising campaign that includes print, TV, in-store signage, social media and a national coupon drop.

Read more about food and beverage promotions.


Topics: Food & Beverage , Marketing / Branding / Promotion


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