Long John Silver's brings back Norway Lobster Bites after five years

 
Feb. 25, 2014

Long John Silver's has brought back its Norway Lobster Bites for the first time since 2009. The bites, according to a news release, are made of 100-percent Norway Lobster tail wild caught from the North Atlantic.

"Norway Lobster Bites are back and better than ever," said Charles St. Clair, CMO for Long John Silver's. "These bite-sized morsels are made of 100-percent Norway Lobster Tail and shelled by hand before they are cooked in a tasty, light breading that delivers the perfect buttery, crunch. They're an irresistible addition to a menu that is evolving to be more relevant to today's consumer."

Norway Lobster Bites are available through the end of April at participating stores in a Shooter portion for $1.99 or Snack Box for $3.99. Prices may vary.

Norway Lobster Bites follow the January release of Dippin' Fish Strips and the Ciabatta Jack Sandwich in September 2013.


Topics: Food & Beverage , Marketing / Branding / Promotion


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