Long John Silver's rolls out Dippin' Fish Strips

Jan. 8, 2014

Long John Silver's has added Dippin' Fish Strips to the menu. The new, portable offering features the company's signature batter dipped fish, according to a news release.

"Our customers have told us they want more ways to enjoy the classic taste of Long John Silver's on the go," said Charles St. Clair, chief marketing officer for Long John Silver's. "Dippin' Fish Strips and Ciabatta Jack Sandwiches are fun and convenient ways to enjoy Long John Silver's classic fish."

Dippin' Fish Strips are now available nationally for the introductory price of $2.99 for a box of five. The Dippin' Fish Strips box top opens up to hold a sauce cup for better portability, the release said.

The strips are also available as a combo meal with a side and drink, a variety platter meal and a family meal. Prices and restaurant participation may vary.

Dippin' Fish Strips are cooked in 100-percent pure soybean oil with zero grams of transfat. The company announced in August 2013, that it would convert all restaurants to transfat-free cooking oil. That conversion was completed on schedule at the end of 2013, the company said. All fried foods at Long John Silver's are now cooked in 100-percent pure soybean oil.

Check out the TV commercial promoting Dippin' Fish Strips, which is airing nationally:

Read more about menu introductions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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