Marble Slab, MaggieMoo's introduce unlimited mix-ins pricing structure

April 29, 2014

Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are inviting customers to try their new unlimited mix-ins pricing structure. The offering allows customers to select their ice cream treat and add as many mix-ins as they can fit for a set price.

According to a news release, the pricing structure was slowly tested and rolled out in March, has been well received by customers and has led to many return visits. The company said it helps families properly budget for their experience.

"Our new brand proposition, 'Homemade Ice Cream. Unlimited Mix-Ins. One Set Price,' is a game changer that will drive transactions and differentiate us from our competition," said Allison Lauenstein, vice president of ice cream brands for parent company Global Franchise Group. "Unlimited Mix-Ins gives new customers a reason to come in and try our delicious, made-in-store ice cream while enticing former customers to visit us again for a new and improved experience."

Marble Slab and MaggieMoo's offer more than 75 ice cream, yogurt and sorbet flavors, available in large, regular or small cups or cones, and more than 65 mix-in options.

Marble Slab Creamery and MaggieMoo's new pricing is being promoted via social media platforms and a public relations campaign. Pricing varies by location.

Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management

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