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MarketingVitals.com today announced its restaurant intelligence product has won the 2014 "BIG Innovation Award," presented by The Business Intelligence Group.
According to a news release, MarketingVitals.com transforms restaurant transactional data into meaningful information using business intelligence. The data is presented through easy-to-comprehend insights and summary graphs of key performance indicators.
The Business Intelligence Group's industry award-winners are chosen by judges who score nominations using a proprietary process that includes measurements across multiple variables.
"We are fundamentally changing not only the way restaurants view their data," Rom V. Krupp, CEO of MarketingVitals.com, said in the release, "but we are also changing the entire culture of the restaurant industry. I am very proud of our dedicated group for the hard work and long hours to bring this idea to reality."
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