McDonald's adds pastries to breakfast menu in New England

March 12, 2012

McDonald's has expanded its breakfast menu in some restaurants throughout the New England region to include bakery items such as mini vanilla scones, banana bread, muffins and danish.

According to the Boston Globe, the pastries are being offered throughout the day, not just during the morning daypart. The new items are baked on the premises daily.

Analysts are speculating that the effort is in response to the success Massachusetts-based Dunkin' Donuts has had in the region.

Lou Provenzano, an owner of 13 McDonald's locations in Massachusetts and Rhode Island, said the rollout is in response to consumer demand and will help the chain introduce core products to new customers.

"For people who don't know about our coffee, these products will help introduce them to it,'' he said. "The pairing is great in the morning for breakfast, or if they wanted an iced coffee and a snack in the afternoon.''

Read more about food and beverage introductions.

Topics: Business Strategy and Profitability , Food & Beverage , Operations Management

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