- WHITE PAPERS
McDonald's Australia has just introduced its largest TV commercial campaign to date. Titled "Playland," the spot builds on the company's famous tagline, "I'm lovin' it" and was created by DDB Sydney.
A 60-second version of the commercial first aired in the beginning of September. The 30-second version will be released Oct. 17.
The ad features Sydney residents discovering the largest McDonald's Playland ever constructed while en route to work. Upon their discovery, they begin to engage with the equipment, including a Hamburglar Swing, slides, Fillet-O-Fish bouncers and more.
"Playland is simply about unbridled fun. It gives real meaning to the tagline 'I'm lovin' it' and reminds us adults how wondrous the world can look to a child," said Adam Rose, creative director, DDB Sydney.
At the Outdoor Awards in Sydney on Sept. 9, Playland won a Gold award for Most Innovative Outdoor and a Silver award for the FMCG category.
Check out "Playland" here.