McDonald's eyes Baltic markets for growth

Nov. 26, 2012

McDonald's is expanding its footprint in the Baltic countries of Lithuania, Latvia and Estonia, according to a story in Bloomberg that was originally reported by Versio Zinios.

Those three markets represent the fastest growing economies in the European Union.

McDonald's is planning a nearly $30-million investment to expand its presence in the region by 2015. Premier Capital Ltd. holds franchise rights for the Golden Arches in the countries.

Read more about franchising and growth.

Topics: Franchising & Growth , International , Operations Management

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