McDonald's late-night breakfast tests well, will expand

 
June 13, 2013

McDonald's late-night breakfast menu test, taking place in the Central Ohio market for nearly a year, was successful enough to lead to a broader rollout.

According to Columbus Business First, the chain will expand its breakfast menu after midnight to any restaurant open 24 hours. A spokesman said the test went "very, very well."

The menu is called McDonald's After Midnight. It will be available from midnight to 4 a.m. and will include both breakfast and dinner options, as well as mix-and-match options.

In addition to Central Ohio, the new daypart is currently available in Texas and Delaware.

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Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management


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