McDonald's marks entry in Vietnam

 
Feb. 10, 2014

McDonald's Corporation today announced the opening of its first restaurant in Vietnam, which also marks the 10,000th restaurant for the chain in the Asia, Pacific, Middle East and Africa region.

According to a company news release, the new unit, in Ho Chi Minh City, is the first ever drive-thru restaurant in the Vietnamese market. It is open 24 hours a day and is located on a busy roundabout intersection in District 1.

"We're proud to open our 10,000th regional McDonald's restaurant in Vietnam, a country which offers tremendous opportunity to grow our Brand," said Don Thompson, McDonald's president and CEO. "I'm thrilled to be here to celebrate with our local team and welcome our new employees and customers together. Our commitment in this part of the world and everywhere is to deliver a modern and exciting restaurant experience with delicious food and drinks, at the convenience our customers expect from McDonald's."

McDonald's 350-seat restaurant in the Da Kao ward of District 1 includes free Wifi Internet access, a children's Playplace and party rooms, and parking facilities for cars and more than 250 motorbikes. The menu includes the brand's signature items such as the Big Mac and fries, and it also includes a McPork line of burgers specially created to reflect Vietnamese tastes.

"Our relationship with our Vietnamese partner is strong and firmly rooted in McDonald's values. We look forward to building our brand and our business responsibly, as part of our growth strategy in Asia, and to making a positive impact in the local Vietnamese community," said Dave Hoffmann, president of McDonald's APMEA.

"Today is a very special day for the entire McDonald's Vietnam team. All of us have been highly inspired by the tremendous support we have received from the global McDonald's team and the rigorous operational training our team has experienced over the past year. We are extremely proud to serve our customers who have long waited for the arrival of McDonald's here," added Henry Nguyen, founder of Good Day Hospitality and developmental licensee of Vietnam.

Read more about franchising and growth.


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS