McDonald's McCafe Smoothie proceeds fighting breast cancer

 
Aug. 2, 2013

McDonald's restaurants in Central Ohio are hosting a "Buy One, Help Many" fundraiser throughout August, in which 10 cents from McCafe Smoothie sales will go toward the Stefanie Spielman Fund for Breast Cancer Research at The Ohio State University Comprehensive Cancer Center — James Cancer Hospital and Solove Research Institute.

Spielman lost her battle with breast cancer in 2009. The Central Ohio McDonald's restaurants are teaming up with her husband, former OSU and NFL player, Chris Spielman, to promote the fundraiser.

"Every day, I continue to do anything I can in the fight against cancer," he said. "Last year, we raised nearly $60,000 through the generous support of local McDonald's owners and operators. This year, we want to do more. We have to do more. This fight won't end until we find a cure."

The "Buy One, Help Many" campaign continues a two-year partnership between Spielman, Ohio State and Central Ohio McDonald's Restaurants.

Philadelphia area restaurants sponsor library initiative

Additionally, McDonald's Restaurants of the Greater Philadelphia Region have announced the return of the Ronald McDonald Summer Library Tour. As part of the tour, Ronald McDonald will visit four area libraries to perform his "It's Book Time with Ronald" show and make $1,000 donations to the children's sections of the libraries.

"Helping the young people of our communities is important to all of us, which is why McDonald's encourages children to read and value books," said John Durante, president, McDonald's Restaurants of the Greater Philadelphia Region Owner/Operator Association, "We are thrilled that so many local libraries are collaborating with us and participating in both our Summer Reading Program and Summer Library Tour."

More than 120 libraries from across the region are participating in the annual Ronald McDonald Summer Reading Program, which features the distribution of McDonald's bookmarks to children with memberships to each participating library. When a child has read 10 books over the course of the summer, they will be able to take the bookmark to their local McDonald's to redeem it for a free Happy Meal.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Social Responsibility


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