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McDonald's Mighty Wings have returned to the menu and are currently the focal point of the chain's social media marketing efforts. The chicken wings were originally introduced in the fall with a campaign that featured NFL quarterbacks Joe Flacco and Colin Kaepernick.
This time around, however, they're a little cheaper: a 5-pack is available for $3. During the chain's earlier wing promotion, they were $1 a wing.
During McDonald's Q3 earnings call, CEO Don Thompson said the Mighty Wings fell short of expectations, conceding that the original price point was off.
"There's a couple of things we can improve on. One, there's still affordability; $1 per wing was still not considered to be the most competitive in the current environment," he said.
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