McDonald's rolls out blueberry banana nut oatmeal

May 21, 2012

As part of McDonald's "Flavors of Summer" limited-time menu line-up, the chain officially introduced its new blueberry banana nut oatmeal today.

Blueberry banana nut oatmeal features fresh blueberries and walnuts along with a hint of real banana. Made to order, the new oatmeal provides two servings of whole grain and about a quarter cup of blueberries for 290 calories. The new oatmeal will be available all day through August 3, while supplies last.

"The new blueberry banana nut oatmeal helps make the delicious flavors of fruit more accessible and convenient," said John Durante, president, McDonald's Owner/Operator Association of the Greater Philadelphia Region. "This supports McDonald's ongoing commitment to offer customers a variety of affordable and great-tasting menu choices."

To celebrate this new product launch, McDonald's will sample the oatmeal at various local camps this summer and will host blogger events to show families how the new oatmeal fits into a "wholesome start" breakfast. A Twitter conversation has also begun about the new item, using the hashtag #BBNO.

McDonald's also recently launched its new Cherry Berry Chiller as part of the McCafe line, and brought back its Frozen Strawberry Lemonade, which was first introduced last summer.

Check out McDonald's new blueberry banana nut oatmeal commercial:


Read more about food and beverage innovations.

Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management

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