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McDonald's Corp. has released its inaugural "2020 Corporate Social Responsibility & Sustainability Framework" in conjunction with the company's 2012-2013 CSR & Sustainability Report. The framework, titled "Our Journey Together. For Good." features five areas of focus: Food, sourcing, planet, people and community.
According to a news release, to create the plans, the company consulted with suppliers, franchisees, customers and sustainability experts and organizations. Among McDonald's goals outlined in the framework are:
"In our new framework, we are focusing on the areas that are core to our business and that can make a real difference," J.C. Gonzalez-Mendez, SVP of Global Corporate Social Responsibility, Sustainability and Philanthropy, said in the release. "For instance, we are breaking new ground with our collaborative effort to source sustainable beef. We will continue to work with multiple stakeholders to develop practical solutions to increase recycling in our restaurants and across the industry. We will continue to meet our customers' needs for choice and balanced menu options, including fruits and vegetables."
Bob Langert, McDonald's VP of Corporate Social Responsibility & Sustainability, added that this framework puts the company on the path to mainstreaming sustainability.
"In addition to catapulting momentum on key social and environmental issues, the difference McDonald's can make is bringing sustainability to the masses, making it part of our everyday business life and the lives of our customers," he said.