McDonald's U.S. January sales can't offset dismal global performance

 
Feb. 8, 2013

McDonald's Corporation today announced that global comparable sales decreased 1.9 percent in January. Performance by segment was as follows:

  • U.S. up 0.9 percent
  • Europe down 2.1 percent
  • Asia/Pacific, Middle East and Africa (APMEA) down 9.5 percent

"McDonald's is focused on satisfying the needs of each and every customer visiting our restaurants in search of great-tasting food and beverages, outstanding service and everyday value," said CEO Don Thompson. "While January's results reflect today's challenging environment and difficult prior year comparisons, I am confident that our unwavering commitment to delivering an exceptional restaurant experience will enhance our brand's relevance and drive long-term results."

The month's U.S. performance was lifted by a premium/value menu balance, including the addition of the new grilled onion cheddar burger to the Dollar Menu.

In Europe, comparable sales decreased 2.1 percent as positive results in the UK and Russia were offset by performance in Germany, France and other markets. Throughout Europe, McDonald's is focused on seasonal food promotions, enhanced value and breakfast offerings and extended operating hours.

In APMEA, January's comparable sales decreased 9.5 percent due to ongoing weakness in Japan and negative results in China due primarily to the shift in timing of Chinese New Year and, to a lesser extent, the residual effects of consumer sensitivity around the recent supply chain issue in the chicken industry, which more than offset positive results in Australia.

Systemwide sales for the month increased 0.3 percent, or 0.7 percent in constant currencies. For the month of February, comparable sales will be negatively impacted by approximately 3 percentage points as prior year results included one extra day due to leap year.

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Topics: Equipment & Supplies , International , Operations Management


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