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New research from Technomic indicates that the Millennial generation has a positive outlook on the future and are expected to increase spending on foodservice in the next year. Half of Millennials (50 percent) expect their personal financial situation to improve in the coming year while only one-fifth of all consumers surveyed (21 percent), think their financial situation will worsen in that time.
"As Millennials begin to shift into new life stages, it is vital for restaurant chains to stay on top of their changing needs and preferences, particularly in the areas of health and wellness, quality and value," said Sara Monnette, director of Consumer Research. "Millennials are a critical consumer group to the foodservice industry and finding ways to market to them can be difficult because they have high and varied expectations. Earning their dollars goes deeper than the quality of food."
To help operators and suppliers understand each generation's usage and attitudes toward foodservice, Technomic has developed The Generational Consumer Trend Report. Some findings include:
Technomic's report is based on survey results from 1,500 respondents.
Read more about trends and statistics.