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Consumers are snacking significantly more now than they were two years ago. Almost half (48 percent) of consumers polled say they're now snacking at least twice a day, compared to 25 percent in 2010, according to market research firm Technomic.
Restaurants are capitalizing on the growing snacking occasion by offering quick, portable, smaller-portioned, low-priced food and drink. Restaurants now claim 22 percent of consumers' snacking occasions, up from 17 percent in 2010.
"Recent consumer research indicates that snacking is becoming a larger part of consumers' daily lives," said Darren Tristano, Technomic EVP. "Pressure from the nutritional disclosure legislation has prompted the foodservice industry to reduce calorie counts in meals. As a result, Americans are now more inclined to 'graze' throughout the day, seeking snacks that provide fuel between traditional meal parts."
To help operators more effectively identify opportunities for growth, Technomic has developed the Snacking Occasion Consumer Trend Report.
Some highlights include:
Technomic's Snacking Occasion Consumer Trend Report examines snack preferences, attitudes and purchasing behavior of more than 1,500 consumers. The Menu Insights section utilizes Technomic's MenuMonitor online database and analyzes recent snacking developments to reveal menu trends for snacks at the Top 500 and emerging limited- and full-service restaurants.
Read more about trends and statistics.
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