- WHITE PAPERS
Nestlé Toll House Café by Chip has opened two new locations in Shreveport, La., and Lakeland, Fla. The stores are the fourth and fifth of 18 new cafés set to open this year under a long-term master lease agreement signed in October 2013 with Rouse Properties Inc., a national owner and operator of regional enclosed malls.
According to a news release, Nestlé Toll House Café made its debut at Shreveport's Mall of St. Vincent and at Lakeland Square Mall near Tampa. Both serve the brand's signature cookies, premium Nescafe Milano coffee, ice cream and other treats.
The cafés are also among the first in the country to feature the chain's enhanced kiosk concept, including comfortable seating, digital menus displayed on eight LED screens and an upgraded design that showcases the brand's product offerings in a more efficient and attractive manner, the company said. Bar seating is available around the sides of the kiosk in addition to tables and soft seating in the adjacent area.
"We've wanted to introduce our bakery café to Louisiana for a long time, and we found the perfect franchise partners to lead the way," said Shawnon Bellah, SVP of Global Operations for Nestlé Toll House Cafe. "I know it's going to be a very popular addition to the mall's center court. That same feeling of warmth and relaxation is also what we're offering shoppers at Lakeland Square Mall and throughout and Sunshine State."