Next Dunkin' Donuts' K-Cup flavor: Caramel

 
Jan. 24, 2013

Dunkin' Donuts continues to introduce limited-time flavors to its fledgling K-Cup lineup — from mocha to pumpkin. The latest flavor on the list is caramel.

Its caramel K-Cup packs are now available for use with the Keurig K-Cup Brewing System. The flavor includes a blend of 100-percent Arabica beans with the taste and aroma of caramel.

The brand's K-Cup packs are also offered in five permanent flavors, including Original Blend, Dunkin' Decaf, French Vanilla, Hazelnut and Dunkin' Dark Roast. The suggested retail price for a 14-count box is $11.99.

For a limited time, guests can also enjoy Dunkin' Donuts' new caramel packaged coffee in a special 8-ounce size.

Caramel K-Cup packs were first revealed to Dunkin' Donuts Twitter followers last week as the culmination of a week-long, interactive Twitter sweepstakes in which fans could enter a guess as to the brand's newest flavor. With each guess using a special #NextDDKCup hashtag, the coffee beans covering the @DunkinDonuts Twitter profile slowly disappeared, unveiling the new Caramel K-Cup packs.

Dunkin' Donuts has also introduced several new menu items, including dark hot chocolate, a French toast bagel and reduced fat cinnamon cream cheese spread. The brand has also added the new Turkey Sausage Breakfast Sandwich to its DDSMART menu in select markets.

Read more about food and beverage launches.


Topics: Coffee/Bakery/Donut , Food & Beverage , Online / Mobile / Social


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