- WHITE PAPERS
Metro New York area Dunkin' Donuts restaurants and their guests raised more than $100,000 during the holiday shopping season as part of the 10th annual St. Jude Thanks and Giving campaign.
According to a news release, funds raised during the campaign help St. Jude Children's Research Hospital treat childhood cancer and other deadly diseases.
Dunkin' Donuts guests supported the campaign by donating money to St. Jude Children's Research Hospital at multiple New York and Connecticut locations. Guests who made a donation were given a paper icon to display in their local Dunkin' Donuts. This is the second year Dunkin' Donuts joined more than 60 companies and brands to participate in the St. Jude Thanks and Giving campaign.
Topics: Marketing / Branding / Promotion