Peru McDonald's gets playful with oversized counter installation

 
Feb. 19, 2014

A McDonald's in Peru is encouraging customers to relive their childhood with the installation of an oversized ordering counter. According to FoodBeast, the counters "force guests to look up and point out their orders" and were created by ad agency Fahrenheit DDB. In addition to the counters, employees also hand out balloons to the customers.

Check out a video of the campaign:


Topics: Customer Service / Experience , International , Marketing / Branding / Promotion


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