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PETA has sent a letter to Chick-fil-A president/CEO Dan Cathy, asking the chain to add a "faux chicken" dish to its menu. The letter comes on the heels of the company's announcement that it is adding a new line of grilled chicken offerings and switching to antibiotic free chicken.
The letter, penned by PETA EVP Tracy Reiman, reads in part:
"Dear Mr. Cathy,
"I'm writing on behalf of People for the Ethical Treatment of Animals (PETA) and our more than 3 million members and supporters. As you mentioned in your USA Today interview, there has been a tremendous increase in the number of people who are looking for "clean ingredients." That must be considered when you're looking to modernize your business. We suggest that you give your customers the cleanest option of all by adding a dish that uses one of the many delicious faux-chicken options available today, such as Gardein or Beyond Meat.
"... Others in the fast-food industry are already adapting their menus to keep up with the times. After a wildly successful testing period, Chipotle recently decided to expand its popular vegan Sofritas tofu option to restaurants nationwide.
"You can rest assured that Chick-fil-A customers who are demanding more transparency would be satisfied if you showed them the process of how faux chicken is made. Beyond Meat CEO Ethan Brown issued a challenge to poultry producers by calling on them to open their doors and let people see how living, feeling chickens are turned into chicken nuggets, pointing out that, while no one is upset by watching soy beans are turned into faux-chicken strips at his facilities, consumers would be horrified to see how chickens have their throats cut while they're still conscious and are often scalded to death in defeathering tanks.
By sticking your neck out and including a vegan chicken product on your menu, you would make it easier than ever for consumers to enjoy a meal without all the saturated animal fat, cholesterol, and cruelty associated with eating flesh."