Points-based mobile loyalty service now available for small operators

Dec. 12, 2012

A new subscription-based loyalty service once available to only large businesses is now ready for smaller and single-location businesses, including restaurants.

Perka Flexpoints leverages an enterprise-class retail information system and connects business owners to customers via mobile phones to increase sales and offer incentives that drive repeat visits, according to a company press release.

With a Flexpoints mobile loyalty program, customers earn perks based on the actual purchase amount, not just their visit. Retail shops, full-service restaurants and other small businesses with diverse products, services and prices are able to offer more-targeted rewards by understanding true individual customer value in ways that the classic loyalty card is not able to reveal, Alan Chung, CEO of Perka, said in the release.

"For the typical merchant, the cost and complexity of operating a true loyalty program can be prohibitive, often requiring integration to a POS system," he said. "Flexpoints will let a business owner quickly set up a seamless, sophisticated loyalty rewards program as easily as offering a punch card."

Just a few years ago, small businesses used paper punch and plastic cards, but today, they have access to the same capabilities and business intelligence that large retailers have used for years to boost sales and keep customers coming back. For example, one small coffee company replaced its paper-based punch-card system with Perka to compete with larger chains such as Starbucks, Chung said. It now has a modern system that connects to customers' mobile phones, enabling the ability to test various loyalty offers quickly, analyze the transaction data and determine which ones are most effective.

A Flexpoints subscription is available for $50 per location per month.

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Topics: Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Systems / Technology

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