Popeyes' crawfish is back for a limited time

Oct. 23, 2011

Popeyes is bringing back its Louisiana-inspired Annual Crawfish Festival for the third year. To celebrate, Popeyes' menus will feature a variety of Crawfish offerings, including the Crawfish Tackle Box with Creamy Horseradish Sauce, Cajun Fries and a biscuit for $4.99.

The items will be available from Oct. 24 through Nov. 27.

"Fall is the time for festivals and heart-warming comfort foods. Crawfish, a Louisiana-inspired delicacy, is the perfect way to kick off this festive season. Our Crawfish Tackle Box features succulent, meaty tails fried up crispy the Popeyes way," said Dick Lynch, chief marketing officer. "Each year our festival is more successful and our fans just can't get enough, so we are thrilled to bring it back for the third year in a row."

For the festival, Popeyes offers Cajun and Creole inspired crawfish items, including:

  • Crawfish Tackle Box: With Cajun Fries, biscuit and Popeyes very own Creamy Horseradish Sauce. The Crawfish Tackle box is available as a meal or combo.
  • Crawfish Po'Boy: A traditional favorite served on a warm baguette with lettuce, pickles and Creamy Horseradish Sauce.
  • Crawfish Traveler: Served with Creamy Horseradish Sauce and an ideal addition to any family meal, or for on the go snacking.
  • Crawfish Etouffee: The traditional Louisiana "one pot" dish features seasoned rice smothered with a rich sauce of crawfish, veggies and spices. Etouffee is sold alone as a 16 oz. Big Easy Bowl, or as a regular side.

Read more about food and beverage launches.

Topics: Food & Beverage , Marketing / Branding / Promotion

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