Popeyes introduces Rip’N Chick’N

July 24, 2011

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has introduced Rip'n Chick'n -- tenders cut into pull-apart strips that are easy to "rip and dip."

Popeyes Rip'n Chick'n will be available for a limited time through Aug. 28 with Cajun fries, buttermilk biscuit and Ranch Dipping Sauce for $3.99.

The Rip'n Chick'n is a whole chicken breast cut into tenders only partially, and left intact at the base for rip-able strips. It's marinated with a blend of cayenne, habañero, white and black peppers, and then is hand battered, breaded and cooked up in Popeyes signature crispy batter. To cool things off, Rip'n Chick'n is served with a side of buttermilk Ranch Dipping Sauce.

"Popeyes new Rip'n Chick'n creates a fun, interactive, and memorable eating experience that is actionable — it's made to rip and dip!" said Dick Lynch, Popeyes chief marketing officer. "And, Rip'n Chick'n is quick and portable – it's finger food, yet a generous portion that can easily be eaten for dine-in, or on-the-go."

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Topics: Chicken , Food & Beverage , Marketing / Branding / Promotion

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