Popeyes launches better-for-you menu options

June 25, 2011

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has launched better-for-you menu alternatives, including the return of Popeyes' Naked Chicken Tenders, new green beans and applesauce.

The Louisiana Leaux program features lower fat, calorie and sodium content in comparison with other menu items. Popeyes is also introducing the new Get Up & Geaux Kids Meal to offer better-for-you eating options for children.

"We know how much people love Popeyes' authentic, Louisiana recipe-inspired menu," said Cheryl Bachelder, president and CEO for Popeyes Louisiana Kitchen. "As part of living a healthier lifestyle, we wanted to provide options for our guests that allow them the opportunity to eat at Popeyes even more often by offering flavorful, better-for-you alternatives."

The new Louisiana Leaux menu features:

  • Naked Chicken Wrap: A cheese tortilla wrap topped with a Naked Tender, lettuce and pickles;
  • Naked BBQ Chicken Po Boy: A toasted Po Boy baguette featuring two Naked Tenders and topped with BBQ sauce, lettuce and pickles;
  • Naked Tenders Meal: Three seasoned Naked Tenders served with green beans and a toasted baguette roll;
  • "Get Up & Geaux" Kids Meal: Two Naked Tenders served with applesauce, toasted baguette roll and a zero calorie drink.

All restaurants will now be equipped with Louisiana Leaux brochures that provide nutritional information as well as additional meal options.

Popeyes officially launched its Louisiana Leaux – Get up & Geaux! program in New Orleans' French Quarter over the weekend. To promote healthy eating and movement through dance, a flash mob was held on Bourbon Street.

"We turned Times Square orange last year to announce Popeyes beat KFC in a national test taste, so it's only appropriate we launch and celebrate Louisiana Leaux in our birthplace, dance in the streets of the French Quarter and turn it orange," said Bachelder.

Topics: Business Strategy and Profitability , Customer Service / Experience , Food & Beverage , Health & Nutrition , Marketing / Branding / Promotion , Operations Management

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