Popeyes reaches agreement with cartoon creator

 
Nov. 21, 2012

AFC Enterprises Inc., parent company Popeyes restaurants, has entered into a new agreement with the King Features Syndicate Division of Hearst Holdings Inc., licensor of the Popeye the Sailorman and associated cartoon characters. As part of the new agreement, the parties agreed to dismiss the pending declaratory judgment action related to their previous license agreement.

The new agreement confirms the expiration of the previous license agreement and the parties agree to cooperate with each other to protect their respective intellectual property rights on a global basis.

"We are pleased to have reached this new agreement with King Features, and we appreciate King Features' support of the growth of Popeyes restaurants around the world," said Cheryl Bachelder, CEO of AFC Enterprises Inc.

"For over 35 years AFC and King Features have had a mutually beneficial licensing agreement that has led to immense growth of our businesses. I am happy that Popeye the character has been so instrumental to Popeyes the restaurant chain, and we wish them continued success in the future," added T.R. Shepard, president of King Features Syndicate.

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Topics: Legal Issues , Marketing / Branding / Promotion , Operations Management


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