Popeyes shifts spotlight to shrimp for Lenten season

Jan. 28, 2013

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has brought back its Louisiana-inspired butterfly shrimp just in time for the Lenten season.

Additionally, the chain is introducing a new strawberry n' cream cheese pie. Both are available now through March 31, while supplies last.

Popeyes' butterfly shrimp is slow-marinated in a blend of Louisiana seasonings, battered and fried crispy. Served in Popeyes' original Seafood Tackle Box, the offering features eight shrimp over a bed of Cajun Fries with a buttermilk biscuit for $4.99.

The new strawberry n' cream cheese pie features a strawberry puree layered with real cream cheese, then encased in pie dough and fried until crispy.

"Popeyes prides itself in premium cuisine and is an expert in offering guests authentic Louisiana-inspired seafood like our butterfly shrimp," said Hector Munoz, vice president of Marketing. "We are also fanatical about our delicious desserts. Top off any meal with our all-new strawberry n' cream cheese pie."

Read more about food and beverage introductions.


Topics: Food & Beverage , Marketing / Branding / Promotion

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