Popeyes unveils new Canjun Chili Garlic sauce

Sept. 25, 2013

Due to popular demand, Popeyes Louisiana Kitchen has brought back its Dip'n Chick'n offering.

The limited-time Dip'n Chick'n offering is served with Cajun fries, a buttermilk biscuit and an extra-large serving of Popeyes' new Cajun Chili Garlic dipping sauce for $4.99 through Oct. 27.

Dip'n Chick'n features white meat chicken breast fillets marinated in Louisiana herbs and spices. The hand-battered and breaded pieces of chicken are then cooked into a scoop shape for dipping. The new Cajun Chili Garlic Dipping Sauce features a sweet and spicy flavor profile and is seasoned with red chili pepper and garlic.

"Dip'n Chick'n's unique scoop and Louisiana-inspired flavor provides our guests an unforgettable culinary experience," said Hector Munoz, Popeyes' VP of Marketing. "Dip'n Chick'n has been so popular that we have decided to bring it back to the menu, this time as we introduce our brand new Cajun Chili Garlic Dipping Sauce."

To promote the LTO, Popeyes is offering guests a chance to "double their Dip'n experience." Guests who purchase a Dip'n Chick'n meal or combo can purchase a second serving of Dip'n Chick'n for a discounted price.

Read more about food and beverage promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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