Pretzelmaker adds a twist to drink menu

Jan. 11, 2011

Pretzelmaker has added Lemon Twist to its line of blended drinks. The new flavor offers a tart and refreshing zest of lemon in a cool, blended drink.

It is being rolled out nationwide as part of Pretzelmaker's "Bottoms Up! Flavor in Your Cup" celebration.

Lemon Twist joins the chain's existing blended drink options, including Power Pomegranate, Mango Madness, Strawberry Bananaza, Mocha Mania and Cool Cappuccino.

"We're excited to continue to add to our line of outstanding specialty beverage options that not only pair well with our fresh baked pretzel snacks, but are also satisfying and flavorful enough to appeal to customers on their own," said Jenn Johnston, chief marketing and operations officer for Global Franchise Group Management LLC, parent company of Pretzelmaker. "The development of our new Lemon Twist blended drink was driven by consumer demand and adds an exciting new 'twist' to our relatively new line of blended drinks." 

Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion

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