Pretzelmaker, Great American Cookies co-brand at Atlanta Hawks' arena

 
April 30, 2013

Global Franchise Group has announced its partnership with the Atlanta Hawks and Philips Arena in Atlanta. As part of the partnership, a co-branded store featuring GFG's Pretzelmaker and Great American Cookies will be open to guests during all ticketed events held at Philips Arena.

In addition to the flagship store, one Pretzelmaker cart and two Great American Cookies carts will be positioned in different locations throughout the arena.

"We are very excited to partner with the Atlanta Hawks and Philips Arena," said Chris Dull, president & CEO, Global Franchise Group LLC. "With our headquarters and manufacturing facilities based in Atlanta, we feel that there is a natural synergy between our franchise brands and a premiere, internationally-known venue and hometown NBA team."

Philips Arena is home to the NBA's Atlanta Hawks and the WNBA's Atlanta Dream. It also hosts 160 events throughout the year, with about 1.6 million guest visits.

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Topics: Coffee/Bakery/Donut , Marketing / Branding / Promotion , Operations Management , Restaurant Design / Layout


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