QSRweb parent company announces rebranding

April 2, 2012

Networld Alliance, the publisher of QSRWeb.com, PizzaMarketplace.com and FastCasual.com, has changed its name to Networld Media Group, and has adopted a new brand image to reflect this transformation.

Headquartered in Louisville, Ky., the 12-year old company offers 10 digital media titles with broad coverage of consumer experience, retail, food, payment, self-service, mobile and out-of-home digital advertising markets.

"We have been an online B2B publisher for 12 years, so we have become accustomed to change," said chairman and CEO Alan Fryrear. "Our new name — Networld Media Group — reflects our coming of age as a full-service media company. We address some super-niche markets with engaged audiences that advertisers cannot find anywhere else. And with our new custom media division, we are able to dive deeper to help our clients with video, market research and white papers."

Networld Media Group's 10 digital media properties reach a collective audience of some 3 million unique visitors. The company also produces industry-leading networking events including the Fast Casual Executive Summit and the Retail Customer Experience Executive Summit. Additionally, Networld Media's custom media division develops premium content and marketing services for leading associations such as the ATM Industry Association and other event producers such as Foodservice Social Media Universe (FSMU), who want to draw on Networld Media's industry information and content expertise.

"In addition to offering a full range of B2B content-marketing and media services, we have recently added out-of-home digital B2C advertising to our service portfolio. Over the next several years, a big focus for Networld Media Group will be to engage with audiences that are increasingly global in scope and to continue adding to our product and service portfolio," said Kathy Doyle, Networld Media's SVP of sales and marketing.

Networld Media Group's new brand imagery is showcased in this brief video:

Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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