Quiznos to make its debut in Russia

 
March 1, 2012

Quiznos has announced a partnership with QSR Russia Ltd (QRL), the master franchisee selected to launch the flagship Quiznos restaurants in Russia.

St. Petersburg will be home to the first of several locations to open this year, with more than 20 locations expected by 2014.

The partnership with QRL is the latest in Quiznos' development initiative to open more than 400 international locations by 2020 in more than 40 regions of the world. Other recently announced markets include Brazil, India and the Philippines.

QRL Chairman Darrin Stock leads a team of restaurant professionals with more than 40 combined years of restaurant experience in Russia.

"With extensive foodservice experience and a strong appreciation for both Russian culture and Quiznos operations and training, QRL has a keen understanding of their Russian customer," said Lee Vala, international chief development officer for Quiznos. "Quiznos is pleased to announce a master franchisee that will best serve Russia's growing middle class."

According to London-based market intelligence firm Euromonitor, Russian trends indicate an influx of American quick-service brands, which will account for more than 64 percent of Russian foodservice dollars spent by 2015.

Quiznos and QRL anticipate growth in Russia as the nation prepares for two major world sporting events scheduled in the coming years — the 2014 Winter Olympics and the 2018 World Cup.

"We look forward to the opportunity to showcase the tremendous business potential that vibrant and growing cities like St. Petersburg and Moscow hold as we recruit potential franchisees," Stock said. "With the 2014 Winter Olympics and 2018 World Cup, I believe there's no better time for Quiznos to enter the Russian marketplace."

Read more about franchising and growth.


Topics: Franchising & Growth , International , Operations Management , Sandwich


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