- WHITE PAPERS
Contracting Solutions LLC was selected by Checkers Drive In Restaurants Inc., parent company of Rally's restaurants, to be the general contractor for major renovations for a Columbus, Ohio, Rally's restaurant.
The renovations are a part of Checker's 800-store, chainwide initiative to change the brand's image while improving functionality and curb appeal. The project comes on the heels of a similar project completed by Contracting Solutions for Checkers at a Rally's location in Cincinnati, Ohio, in August.
The retro-1950's diner image of the restaurant was developed by Columbus-based, strategic brand and design firm Chute Gerdeman. The look was achieved by completely removing the building's exterior and replacing it with black, white, and red checkerboard tiles, a wrap around stainless steel awning with neon look, LED lighting and a new white stucco finish. Upgraded landscaping and new exterior seating were also added to complete the transformation.
"Our partnership with Rally's has been very exciting and rewarding. These transformations are remarkable. They create a fun and inviting visual appearance for patrons," said Pat Zollars, president of Contracting Solutions.
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