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Away-from-home soup and salad purchases are on the rise, as consumers seek light, healthy and affordable fare, according to new research from Technomic.
Whether it's a cup or bowl, side or entree, 61 percent of consumers now order soup at least occasionally during restaurant visits, up from 52 percent just two years ago. Salads have grown even more, as nearly half of consumers now order salad all or most of the time, compared to 34 percent two years ago.
"Healthy options and portion variety are driving factors in today's soup and salad menu positioning," said Sara Monnette, Technomic director of Consumer Research. "Operators are revamping their menus in response to consumer demand for soup and salad as a standalone entree, side substitution, an appetizer, or a component of a combo meal. There are many menu variations in which soups/salads are now offered."
To help operators and others aligned with the foodservice industry more effectively identify opportunities for growth and gain a competitive advantage, Technomic has developed the "Left Side of the Menu: Soup and Salad Consumer Trend Report."
Some findings include:
Technomic's Left Side of the Menu: Soup & Salad Consumer Trend Report examines soup and salad consumption, purchasing behavior, attitudes and preferences of more than 1,500 consumers. The Menu Insights section utilizes Technomic's MenuMonitor online database.
Read more about trends and statistics.
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