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Investment bank Piper Jaffray & Co. has released its 26th semi-annual "Taking Stock With Teens" consumer insights project, which pointed to a sequential sign of spending moderation and tempered intent to spend across multiple categories and household income levels.
"Our fall 2013 survey results suggest teens are experiencing general spending fatigue across key categories, specifically fashion related items. The absence of a clear product catalyst is a key contributing factor to diminished spending proclivity. Intent to spend also moderated, despite over two-thirds of teens signaling confidence the economy is stable to improving," Steph Wissink, co-director of research and senior research analyst at Piper Jaffray, said in a news release. "We are also observing trends that imply teens are browsing regularly on their mobile devices, shopping less frequently and engaging with brands 'on demand' on their own time. This dynamic alters the assumptions surrounding the square footage and retail inventory needed to service this target demographic. A period of rationalization may be needed."
Some findings from the survey include:
The "Taking Stock With Teens" survey is a semi-annual research project comprised of gathering input from approximately 8,650 teens with an average age of 16.2 years.
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