- WHITE PAPERS
Rita's Italian Ice has added Sugar-Free Dragonfruit Ice, which is now available for a limited time at all participating outlets. The new flavor joins Rita's Light Vanilla Frozen Custard as a lower-calorie option on the menu, according to a news release, with 50 percent less calories than Rita's regular Italian Ice.
It is available through Jan. 22.
"January is a great time to introduce Better-For-You Treats, like our new Sugar-Free Dragonfruit Ice, to help our guests keep their New Year's resolutions," said Jeff Moody, Rita's CEO. "If you take our award-winning Light Vanilla Frozen Custard and layer it with our new Sugar-Free Dragonfruit Ice, it makes our new Skinny Gelati, a one-of-a-kind treat with 30 percent less calories than a regular Gelati."
Read more about menu rollouts.