Rita's debuts marshmallow peanut butter flavor

Feb. 7, 2013

Rita's Italian Ice has added a new Cream Ice flavor — Marshmallow Peanut Butter Cream Ice. Guests are invited to ask for a free sample at any Rita's location.

The new flavor features marshmallow swirled with creamy peanut butter. It will be available through Feb. 26.

"Our new Marshmallow Peanut Butter Cream Ice tastes amazing," said Jonathan Fornaci, chief executive officer, Rita's. "It's a great combination of creamy flavors."

Rita's is also hosting a "Rita's Date Night" for Valentine's Day, on Feb. 14. The brand has Valentine's Day-themed e-cards on its Facebook page that fans can send to their loved ones through the social media channel or through a mobile channel.

Read more about food and beverage promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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