- PROJECT HELP
- WHITE PAPERS
Lazaro Arbos, a Rita's Italian Ice employee based out of Naples, Fla, has been chosen as a top 20 finalist by American Idol. The 22-year-old Cuban singer will perform on tonight's show for a chance to move on.
During Arbos' time on the program, he has raised awareness of stuttering. Challenged by a speech problem his entire life, Arbos turned to singing as therapy.
Arbos' Naples, Fla., Rita's location is operated by franchisee Jen Gibson.
"We love having a singing star on our crew. Lazaro's favorite Rita's Italian Ice is Strawberry Margarita Ice and now his favorite Cool Treat, Mango Gelati, is the top selling menu item," she said.
Vegas odds have Arbos' chances of winning the competition at 15-to-1.
Read more about marketing and branding.
© 2014 Networld Media Group All rights reserved.