Rita's introduces another Starburst flavor

April 7, 2014

Rita's Italian Ice has added another co-branded flavor to the lineup: The Starburst Orange Italian Ice is available for a limited time through April 27.

According to a news release, the new flavor is the third cobranded with Starburst, following strawberry and cherry.

"Rita's fans love both our Starburst Strawberry and Starburst Cherry, and new Orange is the perfect addition to our Starburst line-up, and is incredibly delicious," Laura Lazar, Rita's SVP of Marketing, said in the release.

Rita's sold more than 1 million cups of its initial Starburst flavor, strawberry. Cherry was introduced in March to celebrate the first day of spring.

Fans can also enter the Rita's Starburst Fan Challenge, which takes place through April 27. They are encouraged to submit a photo or essay showcasing why they love Rita's and Starburst for a chance to win prizes. To participate, fans should use the hashtag #RitasFanChallenge on Facebook, Instagram or Twitter. One winner will be featured each week.

Topics: Food & Beverage , Marketing / Branding / Promotion

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