Rita's Italian Ice adds two more Starburst flavors to the pipeline

March 12, 2014

All of Rita's Italian Ice's 600 stores will be open for the season across the country by March 13, the company announced.

Rita's stores are also gearing up for their annual First Day of Spring Free Italian Ice giveaway, which takes place March 20 at all locations. According to a news release, since 1992, Rita's has celebrated the First Day of Spring by giving away cups of Italian Ice to fans.

This year, Rita's will celebrate its 22nd Annual First Day of Spring Free Ice Giveaway and debut its newest flavor and co-branded offering, Starburst Cherry Italian Ice, made fresh at all locations beginning at noon March 17. The new offering is the second flavor Rita's has co-branded with the Starburst brand.

Last year Rita's co-branded Starburst Strawberry Italian Ice sold more than 1 million cups. Another co-branded flavor, Starburst Orange Italian Ice, is in the pipeline and launching April 7.

Topics: Food & Beverage , Marketing / Branding / Promotion

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