Rita's Italian Ice awarded exclusive rights at NJ's Prudential Center

 
Nov. 27, 2012

Rita's Italian Ice announced today that it has been awarded exclusive rights to serve its offerings at the Prudential Center, a state-of-the-art sports and entertainment venue in the central business district of Newark, N.J.

Rita's will serve its signature items at upcoming events at the venue, also known as the Rock. The partnership agreement also provides for key promotional placement including suite catering distribution and fan exposure at the venue.

The Prudential Center hosts more than 200 events a year, boasting an attendance of 2-plus million annually, and is home to the three-time Stanley Cup Champion and 2011-2012 Eastern Conference Champion New Jersey Devils, Seton Hall NCAA Division 1 Men's Basketball and the WNBA's New York Liberty.

"It is our goal to provide our fans with an enjoyable experience every time they enter the arena," said Rich Krezwick, president of Devils Arena Entertainment. "With Rita's now serving their products to our fans, there will be even more to enjoy."

The Rock's Rita's will be operated by new franchisee William Bori.

"We are very excited to now offer Rita's Italian Ice to sports and event fans at Prudential Center," he said. "Devils fans will now be able to watch their favorite NHL team while eating their favorite Italian Ice."

Recently acquired by Falconhead Capital, LLC in New York, Rita's Italian Ice has been aggressively expanding in its core markets in the U.S. as well as internationally. The development of this multiple sports venue deal was aided by Falconhead's relationships and extensive network in the sports and media industries in which it holds portfolio investments.

"It is a great privilege to be able to have our Rita's products served at Prudential Center to give attendees a quality brand they know and love," said Jonathan Fornaci, chief executive officer of Rita's. "Our Italian Ice and Custard treats add variety to the food options served and offer a delicious local favorite to all Devils fans."

Rita's Franchise Company is actively seeking area development agreements and multiple-unit operators throughout California, Arizona, Nevada, Texas, Florida, the Carolinas and the Northeast, and single unit franchisees in the mid-Atlantic region. Rita's is also actively pursuing major international markets across several continents.

Read more about branding.


Topics: Franchising & Growth , Marketing / Branding / Promotion , Operations Management


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