Roy Rogers adds new marketing director

Jan. 29, 2014

Carrie Isabell has been named marketing director for Roy Rogers Restaurants.

According to a news release, Isabell will oversee all marketing and communications efforts for the 50 company and franchised units across the Mid-Atlantic Region and beyond as Roy Rogers expands its footprint.

Drawing on her 13-plus years of experience with national chains such as McDonald's, Subway, Burger King and Arby's, Isabell plans to guide Roy Rogers' marketing efforts with a focus on building sales and brand awareness in new communities.

"We are delighted to have Carrie Isabell join our Roy Rogers family, we are at an exciting point in our growth and look forward to tapping into Carrie's deep experience with other QSR brands to support our aggressive growth strategy," said Jim Plamondon, co-president of parent company Plamondon Companies.

In previous roles, Isabell worked closely with QSR franchisees to identify business growth opportunities based on market conditions, consumer research and insights, and competitive trends among targeted consumer audiences. Most recently, Isabell was a key player in the rollout of McDonald's co-op initiatives including $1 Any Sized Coffee and Baked Goods in the New England region.

Isabell will work with Roy Rogers' agency of record, White + Partners to engage loyal customers and provide new innovative products. Roys' strategic focus will be centered on the snacking and breakfast dayparts and drawing a new customer base into stores, the release said.

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Topics: Marketing / Branding / Promotion

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