Seattle's Best Coffee launches single-cup retail line

Jan. 15, 2014

Seattle's Best Coffee, a featured brand within Starbucks Corporation, is launching three new coffee products to build on its roast & ground packaged coffee sales. According to a news release, Seattle's Best Coffee is entering two new coffee categories: the $1.8 billion U.S. single-serve coffee category and the $740 million instant coffee category.

Appearing on shelves at grocery and mass retailers this month, Seattle's Best Coffee is now available in single-serve K-Cup packs, two new roast and ground medium roast blends, House Blend and Breakfast Blend, and café-inspired at-home Instant Lattes.

The availability of K-Cup packs, in addition to frozen coffee blends and instant coffee, marks the third time the brand has entered a new at-home coffee category in the past six months.

"For more than 40 years we've roasted and brewed our coffee with high-quality Latin American beans, never losing sight of what matters most — the people we make coffee for," said Jennifer Dimaris, vice president, brand management, of Seattle's Best Coffee. "Seattle's Best Coffee is an easy answer for customers shopping in an overwhelming coffee aisle. We have found the sweet spot in delivering smooth taste at a great value."

Arriving on grocery and mass retailer shelves in March, the Seattle's Best Coffee K-Cup Portion Packs for the Keurig Single Cup Brewing system come in five varieties of medium roast blends: Signature Blend 3, House Blend, Breakfast Blend, Very Vanilla and Toasted Hazelnut.

The suggested retail price is $7.99 for a pack of 10 or $10.99 for a pack of 16.

In September, the brand introduced café-inspired Instant Lattes to enjoy at home. The at-home Instant Lattes come in three flavors: Creamy Caramel, Rich Café Mocha and Very Vanilla.

Additionally, Seattle's Best Coffee is enhancing its lineup to include a new medium roast blend, House Blend, and the addition of Breakfast Blend, set to hit shelves this month next to Signature Blends 3, 4 and 5. Seattle's Best Coffee will feature new, bolder packaging.

Seattle's Best Coffee packaged R&G, frozen, instant, and single-serve coffees are available in more than 20,000 locations, including most U.S. food, drug and mass retailers.

Read more about food and beverage launches.

Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion

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