- PROJECT HELP
- WHITE PAPERS
KFC and Taco Bell parent company Yum Brands is trying to crack the Indian market with specialty menu offerings and self-ordering technology.
According to Fast Company, lamb dishes and fried veggie sandwiches stick with the country's cultural norms, while self-ordering kiosks are tailored to appeal to the country's tech-friendly middle class.
Restaurants in New Delhi and Bangalore installed the EMN8-manufactured touchscreen kiosks in late 2012, the article reported. The kiosks allow guests to customize their food orders, featuring premium vegetarian add-ons or suggestions for finding suitable flavors. The kiosks also keep track of the customer's ordering habits, allowing them to quickly reorder a customized meal at their next visit.
Five kiosks are currently deployed in India, with 10 more expected to be added to other high-traffic KFC and Taco Bell branches nationwide.
Read more about self-service in restaurants.
© 2014 Networld Media Group All rights reserved.