Self-order kiosks installed in Indian KFC, Taco Bell locations

 
April 4, 2013

KFC and Taco Bell parent company Yum Brands is trying to crack the Indian market with specialty menu offerings and self-ordering technology.

According to Fast Company, lamb dishes and fried veggie sandwiches stick with the country's cultural norms, while self-ordering kiosks are tailored to appeal to the country's tech-friendly middle class.

Restaurants in New Delhi and Bangalore installed the EMN8-manufactured touchscreen kiosks in late 2012, the article reported. The kiosks allow guests to customize their food orders, featuring premium vegetarian add-ons or suggestions for finding suitable flavors. The kiosks also keep track of the customer's ordering habits, allowing them to quickly reorder a customized meal at their next visit.

Five kiosks are currently deployed in India, with 10 more expected to be added to other high-traffic KFC and Taco Bell branches nationwide.

Read more about self-service in restaurants.


Topics: Customer Service / Experience , Display Technology , International , Systems / Technology


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