Sheetz To Use Outdoor Kiosks To Increase Sales

Oct. 3, 2004

More and more convenience retailers and foodservice providers are deploying self-service kiosks for fast, convenient, and accurate food ordering inside their stores. Sheetz, one of first retailers to place customer self-service kiosks front and center indoors with its Made-to-Order® food program, continues to think outside the box by extending self-service ordering outdoors. The move is intended not only to improve service, but also to advance the company's food brand perception with consumers. After limited store tests over the past two years, Sheetz has decided to install outdoor self-service kiosks from Radiant Systems, Inc. (NASDAQ: RADS) at the fueling island at all new and some existing stores. The field-proven, environmentally hardened Radiant Outdoor Kiosks enables the Sheetz Order-at-the-Pole program, which gives customers the option to order everything from Sheetz Bros. Coffeez™ Espresso Bar items to custom-made sandwiches and burgers while filling up. Radiant's self-service kiosks are touch screen systems that guide customers through a series of intuitive, automated steps to select their food order, customize it, and double check it for accuracy before submitting it to the kitchen staff. "By offering Made-to-Order® food at the fuel island, we're adding speed and convenience for our on-the-go customers, further differentiating our unique offering and delivering on our mission of Total Customer Focus (TCF)," said Stan Sheetz, president of Sheetz, Inc. "Also important is that Radiant Outdoor Kiosks emphasize the Sheetz food brand beyond the four walls of the store, bringing the message to customers who most need to see it--those who depend on Sheetz for gas, but not food." "Self-service kiosks deliver what customers want - fast service and food prepared their way," said Mark Schoen, president of Radiant's Global Petroleum and Convenience Retail Division. "By extending self-service to high-traffic fuel islands, Sheetz is delivering this service where customers don't typically see it, but where it adds the most value to consumers on the move. Customers that don't typically stop for fuel and food in the same visit are likely to change the way they shop at Sheetz." The kiosks feature bright 15-inch durable touch screens, weather-resistant enclosures, protected receipt printers, and a flexible design that allows Sheetz to easily incorporate its custom signage. The kiosk is also designed to allow added features such as debit pin pads and magnetic stripe readers for credit, debit, loyalty, and gift card processing. Supported by the Intel® processors and chipsets and the Microsoft® Windows® XP Embedded operating system, the kiosks provide the speed, reliability, and flexibility of the latest in retail technology. To view the latest Radiant Outdoor Kiosk for petroleum and convenience retailers in detail, please go directly to: Visit Radiant's booth 5639 at NACS in Las Vegas, Oct. 17 - 20, 2004. Company Information Founded in 1985, Radiant Systems, Inc. provides innovative store technology for the foodservice, petroleum and convenience store, and cinema industries. Radiant's point-of-sale, self-service kiosk, and back-office technology enables operators to drive top-line growth and improve bottom-line performance. Headquartered in Atlanta, Radiant ( has deployed its solutions in more than 50,000 sites worldwide. About Sheetz Established by Bob Sheetz as a single store in 1952, Altoona, Pa.-based Sheetz, Inc., is one of America's fastest growing, family owned and operated convenience store chains with more than 300 convenience locations throughout Pennsylvania, Virginia, West Virginia, Maryland, Ohio and North Carolina. The company employs nearly 10,000 people, has 2003 revenue exceeding $2.3 billion and ranks 109th on Forbes list of top privately held U.S. companies. Sheetz provides an award winning menu of made-to-order subz, sandwiches, saladz, all ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. For more information, visit Sheetz on the Web at or call 800-487-5444.


Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; including the ability to integrate the operations of acquired businesses; (iii) the Company's growth strategy and operating strategy; (iv) the Company's new or future product offerings, and (v) the declaration and payment of dividends. The words "may," "would," "could," "will," "expect," "estimate," "anticipate," "believe," "intend," "plans," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are the Company's reliance on a small number of customers for a larger portion of its revenues, fluctuations in its quarterly results, ability to continue and manage its growth, liquidity and other capital resources issues, competition and the other factors discussed in detail in the Company's filings with the Securities and Exchange Commission.

Topics: Credit/Cashless , Industry Services , Operations Management , Professional Services , Self Service

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