Singapore Subway restaurants adopt mobile loyalty program

April 12, 2012

Subway Singapore has joined the Pointpal loyalty and rewards community. With the announcement, Subway customers can now use their mobile phone (Apple iOS or Android based) to collect points and redeem rewards, instead of a physical stamp card.

To introduce the new platform, for every eight stamps collected, customers will earn a free 6-inch Subway meal. Customers also can receive two free stamps when they sign up for the mobile loyalty program between April 15 and May 15.

"We want to continually innovate and provide the best possible customer experience and this is increasingly around a mobile loyalty rewards program. Customers are rewarded for their purchases, and can use their mobile phone to capture and redeem these rewards across participating franchisees and as part of this local-store marketing activity. Pointpal and their mobile loyalty platform enable us to do this and we look forward to continual innovations," said Sarah Lee, franchisee of 10 Subway restaurants in Singapore.

More than 80 Subways are part of this program, operated by about 30 franchisees in Singapore.

Customers who want to join the Pointpal community to enjoy the Subway rewards program need to first download the Pointpal app from either Apple iTunes (AppStore) or Android Market (Google Play). They then register (which only needs to be done once), and can choose which pre-installed loyalty cards and programs they wish to participate in, and begin collecting points.

"Having Subway join the Pointpal community is incredibly exciting and shows how key brands recognize the mobile loyalty opportunity ... brands and companies want to engage with their customers to drive deeper dialogue, engagement and ultimately business results. With Singapore as the leading smartphone adoption market in the world, this truly is a transformative step for business models and how loyalty will be recognized and rewarded in the future," said Rob Stanley, CEO of Pointpal.

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Topics: Customer Service / Experience , International , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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